Emma is a digital artist with a focus on line work. She recently moved from Perth, Australia to Hackney, London where she now works full time in a communications. Currently working from home, we discussed managing the new normal & how she sees a focus on optimism coming out of the current global climate.
We've all had to find a new way to work, how have you adjusted?
I've definitely settled into a more disciplined routine which I really love & hope to carry on after lock down. Finding a balance between exercising, working blocks & taking care of myself has been a real priority while I'm alone in a big city.
What are you doing to stay focused/sane/happy?
I've started to get up at around 6.15am & do some yoga & meditation before I settle into a days work, then I got for a run at night, com home & draw into the evening. I do miss human touch with my close friends. In London it's easy to feel alone & hopeless. I've found exploring different creative avenues & reading more has kept my sense of creativity intact & inspired.
There has been a lot of dialogue about how this will change creative industries, how do you see the future?
From a creative perspective I do think there will be an increased demand for freelancers. I'm really excited to see a collective global body of work that results from the pandemic - although confined to our living spaces I'm really optimistic we will see the emergence of incredible collections, art work, literature & music in the next few months, even years, in response to this pandemic.
In my day to day work of OOH Hand-Painted Advertising, I think things will remain constant. The substance of the murals we paint will include a lot more optimism & positivity as brands try to bring about a sense of hope through their campaigns.
Even with this shift in how we work what continues to drive you to succeed?
I think I'm constantly seeking internal validation from myself, which drives me to succeed. It's taken me a long time to overcome seeking external validation from other people, groups or organisations but I think that comes with personal growth & introspection.